VISUAL MERCHANDISING SERVICES | SYDNEY
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Past Projects

Take a look behind the scenes on some of Freelance VM’s projects.

A Sprinkling of Twinkling Lights with Handpicked Wines

Handpicked Wines have an incredibly beautiful and sophisticated space just near Spice Alley in the CBD. They got in contact wanting a subtle Christmas display and what we came up with was perfect for the space and was enjoyed by all.

This suspended display was 3m long. It had various structurally shaped branches which were secured together and sprayed with a high shine gold paint which the lights reflected beautifully off.

Personal Artistic Touch

For a display this earthy and raw,  and given that the client have an artistic appreciation we decided to present a watercolour sketch to them rather than a technical concept drawing, for a more personal touch. 

Natural elements

Handpicked wines can be described as having a polished aesthetic even while incorporating natural elements into their visuals. 

Handpicked Wines have a global portfolio of wines which all reflect a supreme sense of place. Artworks in the space and other marketing collateral depict natural elements from each of these spaces, so the physical display in store needed to be in line with that aesthetic.

cassie egan